Privacy Policy
Last Updated: October 21, 2025
At UtahDirect, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
1. Information We Collect
Personal Information
We collect information that you provide directly to us, including:
- Name and email address when you create an account
- Business information (business name, address, phone number, website)
- Profile information (avatar, bio)
- Payment information (processed securely through Stripe)
- Communications you send to us
Automatically Collected Information
When you access our platform, we automatically collect:
- Device information (IP address, browser type, operating system)
- Usage information (pages viewed, time spent, clicks)
- Cookies and similar tracking technologies
- Location data (city/state level, if permitted)
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process your business listings and subscriptions
- Send you technical notices, updates, and support messages
- Respond to your comments and questions
- Send marketing communications (with your consent)
- Monitor and analyze trends, usage, and activities
- Detect, prevent, and address fraud and security issues
- Comply with legal obligations
3. Information Sharing and Disclosure
Business Listings
Information in your business listings (name, address, phone, website, photos, descriptions) is publicly displayed to help users find and contact your business.
Service Providers
We share information with third-party service providers who perform services on our behalf:
- Supabase: Authentication and database hosting
- Stripe: Payment processing
- Sanity: Content management
- Vercel: Hosting and analytics
Legal Requirements
We may disclose your information if required by law or if we believe such action is necessary to:
- Comply with legal obligations or court orders
- Protect the rights, property, or safety of UtahDirect, our users, or others
- Prevent fraud or security issues
- Enforce our Terms of Service
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments
- Access controls and authentication
- Secure payment processing through PCI-compliant providers
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Understand how you use our platform
- Improve your experience
- Provide personalized content
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our platform.
6. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Opt-out: Unsubscribe from marketing communications
- Data Portability: Request your data in a portable format
To exercise these rights, contact us at privacy@utahdirect.net or through your account settings.
7. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
8. Third-Party Links
Our platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
9. Utah Consumer Privacy Rights
As a Utah-based platform, we comply with the Utah Consumer Privacy Act (UCPA). Utah residents have the following rights:
- Access: Know what personal data we have collected about you
- Deletion: Request deletion of your personal data (with certain exceptions)
- Portability: Obtain a copy of your personal data in a portable format
- Opt-Out: Opt out of the processing of your personal data for:
- Targeted advertising (we do not engage in this)
- Sale of personal data (we do not sell your data)
- Non-discrimination: You will not receive discriminatory treatment for exercising your rights
To exercise these rights as a Utah resident, please contact us at privacy@utahdirect.net or through your account settings. We will respond to your request within 45 days.
10. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Know what personal information is collected, used, and shared
- Delete personal information (with certain exceptions)
- Opt-out of the sale of personal information (we do not sell your data)
- Non-discrimination for exercising CCPA rights
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to such transfers.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
- Email: privacy@utahdirect.net